Coca Cola: The Real Magic Record Store

Record Store is redefining the new era of Web possibilities. The amount of 3D and 2D assets, interactions, and audio is absolutely overwhelming, yet it all comes together to deliver a smooth performance.

Drawing inspiration from the music video of Coke Studio’s exclusive track "Be Who You Are", we crafted an immersive WebGL experience to celebrate the song's debut, highlighting the diverse artists and components. In this 3D virtual world, fans journey through a virtual record store led by the iconic R&B artist Jon Batiste.

Users can discover albums from the song's featured artists, delve into their unique universes, and take on mini-challenges to unveil the track's full essence.